Support marketing and further development of ecotourism in a protected wildlife area

GLEN combines mutual learning in the Global North and Global South with inner-European exchange. European tandems from Czech Republic, Estonia, France, Hungary, Ireland, Latvia, Lithuania, Poland, Slovakia, Slovenia as well as Germany form the project teams during a three-month internship in the Global South. They also visit three seminars together, where English is the working language. These experiences of peer-to-peer learning and a change of perspective are the foundation for GLEN participant’s Global Learning Activity.

You are eager to apply your marketing, communication or media skills in a practical way? Maybe you are also having some experience in creating and maintaining websites? If you also bring along experience or interest in ecotourism, you should have a look into this project description. In this GLEN project you will support the marketing and online communication strategies for ecotourism in a wildlife area. To participate in the project, you should have good English skills and be able to adapt to a rural and mountainous surrounding.

The Administration of Tusheti Protected Areas (TPA) is a public legal entity established in 2005. Tusheti is located in the Kakheti region in Georgia. The main goals of ATPA are to save and protect the unique ecosystems and the biodiversity of the area. Another focus is to protect and develop natural and cultural resources by scientific research and education. Furthermore, TPA aims at developing recreation spaces and ecotourism. The development of sustainable tourism in Tusheti is one of the organization’s major concerns as the numbers of visitors increased dramatically over the past decade. In order to develop new ideas and promote further planning of tourist services in Tusheti, TPA wants to advance their marketing strategies and fundraising processes. For this vision, the organization is looking for motivated and creative interns who can relate to ATPA’s ideals and needs and bring innovative input to the organization by creating new strategies.

As GLEN intern you will support TPA in preparing the next tourist season in Tusheti and contribute to make protected area more diverse and more attractive. One activity during the internship is linked to the national park’s web presence. Your tasks could involve the creation of a new website or writing project proposals for a new web page design and its maintenance. You could also write project proposals for fundraising in order to improve the marketing and popularization of Tusheti Protected Area. Currently, a new environmental educational path is in the process of planning and implementation. You are welcome to contribute your ideas and planning skills to this new educational path. Your creativity and professional advice will be highly appreciated during the whole internship to foster the development of Tusheti’s ecotourism approach.

The scheduled time for the internship is three months from July to September 2017.

Training and seminars prior to the internship will be held in English.

The GLEN tandem will be formed by a Czech and a German participant.

Program component: GLEN Anglo

Language(s): English

Topic / area(s) of interest: Ecology/Environment; Media and information; Tourism

Vocational field(s)/field(s) of study: Tourism

Field(s) of study: Social Sciences; Communication Science/Media Studies; Tourism; Environmental Science

Period of the internship: 3 months between July and September

Country: Georgia

Number of Participants: 2

Proposed by: Head of Administration division, head of Administration of Tusheti Protected Areas

Classification of the internship in the development fields: 2 (Education); 9 (Media and information); 13 (Ecology/Environment)

Number of the internship: 50004002-1102


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