TAJIKISTAN: Marketing for Community-based Tourism
Field of Studies: Tourism Management, Marketing, Economics, Communication, Fundraising
Number of Participants: 2
Scheduled time of the internship: 3 months between July and September 2013
In the far east of Tajikistan lies the city Panjakent on the Zeravshan river. Zeravshan means “golden” in Tajik. The river supplies water for agriculture, the main livelihood of the 314,000 people in the valley, whose population consists mainly of ethnic Tajiks and an Uzbek minority.
The Zeravshan Tourism Development Association (ZTDA) works to implement community-based tourism strategies. The NGO’s mission is to provide villagers with better sources of income and at the same time to preserve the fragile environment and cultural heritage. The organization’s members are local villagers providing tourist services like accommodation, transport and mountain guiding. ZTDA offers free professional training courses focusing on issues like running a home stay, environmental care, marketing and business management.
The GLEN-interns will develop a Corporate Social Responsibility (CSR) policy for ZTDA which strengthens the visibility of the organization’s sustainability and environmental protection efforts. The goal of the CSR policy is to win new business ventures, to improve customer and workforce satisfaction, to differentiate from competitors as well as to promote transparency. The CSR plan should also open up new opportunities for publicity and funding.
For this internship, good writing skills in English are indispensable. Interns also need knowledge of CSR, sustainable tourism management and development. Previous experience in fundraising activities and international project writing would be appreciated. A good grasp of publishing programs and photo editing software is an asset. Finally, ZTDA seeks knowledge of statistics and data handling. Interns should bring their own laptops.
The scheduled time for the internship is 3 months between July and September 2013. Training and seminars prior to the internship will be held in English.
The tandem will be formed by a German/Swiss participant and a Swiss participant.
Proposed by: Stefania del Torso (Tourism Development Consultant – ZDTA & GLEN participant 2009)
Number of the internship: 5000300626